Marketing

Articles about marketing in the UK curry industry

A charity curry night builds community goodwill and puts your restaurant in the spotlight. Here's how to organise a great one.

Winning a curry award can transform your business. Here's how to enter, what judges look for, and how to maximise the PR.

Gen Z eats differently, orders differently, and discovers restaurants differently. Your curry house needs to adapt or miss out.

Pop-ups are a low-risk way to test a concept, build buzz, and reach new customers. Here's the step-by-step guide.

A seasonal menu keeps things fresh and gives customers a reason to come back. Promotion ideas for every quarter of the year.

You don't need thousands to work with influencers. Local food bloggers can drive real customers for the cost of a free meal.

Your brand is more than a logo. It's the feeling people get when they think of your restaurant. Here's how to build one.

In a digital world, print marketing for restaurants still packs a punch. Menus through letterboxes still drive orders.

Being on Deliveroo isn't enough — you need to rank at the top. These optimisation tips will boost your visibility and orders.

WhatsApp Business is free, personal, and has a 98% open rate. Here's how curry restaurants are using it to drive repeat orders.

Your website is your digital shopfront. Here's how to build one that turns browsers into bookings and orders.

TikTok isn't just for teenagers. Curry restaurants are going viral and booking out with these simple video content ideas.